We examine the 5 principal elements of the Mix, while clarify their underlying characteristics and evaluating their component parts, with a view to finding the best way to achieve the goals and objectives of our Client. The 5 principal elements are as follows:
Adjusting the elements of the Marketing Mix is a tactical exercise to outmanoeuvre Rival Companies and satisfy the needs of the Target Market. It involves shaping the sub components of the elements, such as; Product Benefits, Product Positioning, Price Elasticity, Digital Marketing, Buyer Behaviour, Distribution Channels, Internal Marketing etc. Because the variables are practically endless each Marketing Mix is unique.
We conclude by presenting and explaining a written Report that helps Management to develop a highly competitive Marketing Mix. Also, we can tailor our Services to the individual elements of the Mix.