The essence of our Target Market Service is to help Client Companies find the best fit between their products or services and the needs of their Target Market. Our key objectives in doing this are to optimise our Client’s revenues and to achieve their marketing goals. This involves:
- Evaluating our Client’s products or services.
- Segmenting their market.
- Targeting the most appropriate segment/s.
- Positioning their products or services in the Targeted Market segment/s.
The Target Market process is also central to a business identifying market opportunities and developing an effective Marketing Mix to exploit these opportunities. We guide our Client Companies in identifying Targets that are; measurable, substantial, accessible and actionable.
We conclude by presenting and explaining a written Report which highlights and evaluates a number of Target Market options.